7th of September – Apple’s Day . .


Apple Inc. (NASDAQ:AAPL) Gets a Shakedown from the EU. Is Ireland Next to Bail?

“Total political crap.”

That’s how Apple CEO Tim Cook described the European Commission’s ruling that the iPhone maker must pay 13 billion euros ($14.5 billion), plus interest, in back taxes to Ireland, its longtime European host. Meanwhile, the island-nation is being accused of giving Apple an “illegal” sweetheart deal in exchange for jobs.

Political crap, indeed. I hate to say it, but I told you so.  


Apple‘s (NASDAQ:AAPL) annual iPhone event is almost here. The company has an event scheduled on Wednesday where it is expected unveil its iPhone 7. While the iPhone will almost undoubtedly be the main focus of the event, the tech giant may give one of its newer brands some love, too. One rumor points to an unveiling of new Beats by Dre products.   


Apple Inc.  (NASDAQ:AAPL)


  • Current price – $ 107.73 

  • Yield – 2.12%

  • EPS – 8.59 

  • Change from last opening – 0.94%




Speculation about Apple eliminating the headphone jack on iPhone 7 also suggests the company plans for headphones to connect either wirelessly or with the iPhone’s Lightning connector. Since Apple owns Beats, Apple presumably plans to update its Beats headphones to work with a Lightning connector.

Interestingly, however, if iGeneration is right about Apple planning to debut new Beats products at the event, any new headphones deserving of meaningful time during the company’s keynote will likely include more than a simple change to the adapter. Perhaps new Beats headphones will feature a design overhaul. If Apple does overhaul its Beats headphones, the move could be the first major update for the headphone lineup since the tech giant acquired Beats in 2014. While Beats headphones have evolved during the past few years, the changes have arguably only been incremental..  New Beats headphones might be more important than investors think — at least in the near term. Sure, Beats products likely only represent a sliver of Apple’s revenue; Beats products, along with Apple TV, Apple Watch, iPod, and Apple-branded and third-party accessories all fall under the company’s “Other Products,” segment, which account for just 5% of the company’s revenue. But Apple’s move to ditch the headphone jack could spark a surge in orders for new, compatible Beats headphones. Ultimately, of course, where Apple needs to shine is the iPhone itself. At about 64% of the company’s revenue in the trailing 12 months, it’s the primary driver of the company’s business. . .  



J.Mason ♦